Oceana is the world’s largest advocacy group working solely to protect the worlds’ oceans. I provide editorial and digital media support for Oceana’s campaigns in North America, contributing writing, design, photography, illustration, animation and general comms support for reports, events, and other major campaign projects.
I produced the video below to help promote the release of the report linked above, highlighting the need to improve the way we label and name seafood in the United States.
The purpose of this video was to demonstrate a wide range of industry support for full-chain seafood traceability. Telling a fish’s story is feasible and profitable.
In addition to helping write the report linked above, I also wrote a post for Scientific American Food Matters. An excerpt, below:
It’s January. Snow is falling and you decide it’s a good night to take your sweetie to that nice seafood place that just opened down the street. The special is wild Pacific salmon fillet, served with caper butter, a farro crostini and a single dry-aged Brussels sprout. It pairs quite well with the chardonnay, says the waiter. The lighting is perfect. The muted conversation of your fellow diners blends subtly with a tasteful Americana tune and the clink of dinnerware. The chardonnay sounds nice, but maybe instead you’ll go with a GLASS OF LIES AND A SIDE OF TRICKERY! *dramatically overturns table*
Oceana has spearheaded a grassroots movement to prevent the Atlantic Coast from being opened to offshore drilling and seismic airgun blasting. To support these efforts and promote Oceana’s November 2015 Coastal Voices Summit, I produced this video: